When regional giant Meijer tasked Coho Creative with a comprehensive redesign of their popular Tropical Blends juice line, the primary objective was to resolve widespread consumer confusion caused by vague naming conventions and re-establish clarity across the portfolio. To ensure shoppers could instantly understand the product offering and flavor profiles, I spearheaded the creative redesign that was ultimately selected out of all agency concepts to roll out across Meijer’s 200 nationwide stores.

Partnered with Coho Creative to redesign Meijer's popular Tropical Blends juice line, resolving widespread consumer confusion across 200 nationwide stores with a winning visual strategy. Re-architected the visual hierarchy and introduced an intuitive flavor-coding system that earned a 2016 GDUSA Award for outstanding commercial packaging.